News today out of GigaOM is MySpace signing onto OpenSocial from Google so they can open their platform to applications as in Facebook. One of the wonderful things about things like Facebook and MySpace is the lack of commercialism and an easy way for web novices to enter into the social technology without being bombarded with marketing material. Even the opportunity for indy bands to push their music wasn't a bad thing. But the drive to push social technology into the realm of big marketing is ultimately going to drive away the very people it is trying to reach.
And all this just as the media is starting to figure out how to use the web. The wheel just keeps on turning.