Alix Paultre and Advantage Media work the web

I ran into Alix Paultre at the Embedded Systems Conference and had a chance to catch up on what he's been doing since I reported his move from Hearst. As usual he was full of good news an optimism, which always an interesting departure from the normal doom and gloom in the publishing industry. The nice thing is he has numbers to back up his optimism. Most publications use their website to drive readers to the print publication, which has always seemed to be a bass-ackward approach. Alix has Advantage using the print publication driving readers to visit the websites and boost readership there, making the print publication a promotional tool for the web. Listen for yourself here.