Ziff Davis bloodletting

Sam Whitmore's podcast announced what could be a 20 percent layoff at Ziff Davis, mostly affecting eWeek. As many as a dozen editorial personnel, including Lisa Vos and Renee Ferguson. Insight Venture Partners is apparently unhappy with the financial progress of the ever dwindling publication, now all online (remember how well that worked for Electronic News?) and decided to make sure they got rid of the deadwood. Hey, as long as there is advertising, everything is OK, right? After all, that's what people go to publications for. Advertising. Isn't it? Hello?