Xuropa takes on trade shows virtually

I met with an former colleague, James Colgan (video link here) who has started a new company offering online, virtual trade shows.  The company is called Xuropa (zhure-OH-pah).  Yeah, I know, it’s been tried, but James is trying to approach the concept as an add-on to real-life trade shows, rather than a replacement for them.  The previous efforts failed primarily because publications and trade shows weren't struggling like they are today.  From what I’m hearing from potential exhibitors, Xuropa may be a concept whose time has come.  
The site, www.xuropa.com, has been launched and has a few introductory opportunities you may want to check out and the first five vendors who send an email to exhibit@xuropa.com get a free booth.