Talked to a semi company today that we began talking to several months ago regarding a New Tech Press article. This is not one of the "big" companies, but they do seem to be profitable. What was interesting was they may have gotten "it."
Seems they went through some significant effort to get some coverage for something they considered a major announcement for them. They did all the right things. Spent money on news releases, collateral material, white papers, soup to nuts. Even did some advertising. The result? Bupkis. No pick up other than reprinted news releases. Luckily, they talked to us a few months ago and they came to realize that the press that might have covered this announcement five years ago... maybe even two years ago... no longer exists. They know they have to do something different.
The would be us; New Tech Press. Hope springs eternal.