And in this corner...

OK, so we had the news on EE Times mini-layoffs and PC Mag dropping the print publication after the first of the year.  Now Bloomberg breaks the news that the bidding for Reed Business (the company that owns both Variety and EDN) has dropped to $1 Billion, about half of what was expected.

The story goes on to say that they will either pull the sale offer or sit down with talks to the highest bidder.
What does all that mean?  I haven't a clue.  Reed could decide to hold on to it and do another consolidation, which doesn't bode well for EDN unless someone wants to pick them up (Hello, Advantage Media?) or a new buyer ... would do pretty much the same.
Oh, and back to EE Times for a sec.  They plan on having four special sections next year.  The subjects are Test & Measurement; Avionics and Defense Electronics; Automotive; and Smart Sensors, Sensor Networks & Medical Electronics.  No EDA.  No semiconductors.  All embedded systems.
Interesting...