More on EE Times

To put all this stuff in perspective, a few days ago, Techinsights announced that their circulation for EE Times was now at 70,000 in Europe.  That's a 40 percent increase.  Lots of people read EE Times, both online and in print.  Lots of companies all around the world want to get their news in that magazine.  But no one wants to pay for the advertising that supports that news.


The parent company of Techinsights, United Business Media, is doing well.  Interim results showed a 10 percent increase in revenue and the profit margin is well over 20 percent.  That's good news in today's economy.  But it is not good enough to continue to subsidize the marketing programs of individual companies.  Business decisions have to be made.


It's a sad fact of life, but there it is.