The game is now changed

Vindication.

I've been writing and posting for a long time that media and marketing as we know it will come to and end for a LOOOONG time.  Like about 10 years.  Bit by bit more and more people have come to agree that what I predicted has come to pass.  The big question was: What are we going to do about it? I've proposed a lot of ideas but the ideas -- including sponsored content, highly targeted audience, abandoning traditional public relations and advertising for an organized social media approach -- received about as much early support as my predictions.

Wednesday, however, everything talked about in this blog was justified with the conclusion of the VComm Venture Faire.  A project 2 years in the making last only 8 hours, but brought together a dozen established and newly funded investment firms with nine innovative technology companies out of Scotland.  You can see some of the reaction to the event here, but the reaction does not indicate fully what made the event successful.  That success was due to...

Sponsored content, highly targeted audience, abandoning traditional public relations and advertising for an organized social media approach.

Whodathot?

The next few posts will outline more specifically what happened and the extremely positive blowback of the effort, but let me conclude by saying:  I know - not think or believe - what it will take to make companies and investors successful in the next three years.  I have never been more sure.