You better be what you say you are...

Brian Fuller came out of the blocks today with what I consider devastatingly good news.  Apparently the Federal Trade Commission has taken a look at the state of the media and decided that both bloggers and companies are going to be libel for claims made in blogs and websites when they are not covered in traditional media.  

In the past, companies could use the "buyer beware" defense because it was possible, in the days of a vibrant media, to do enough research to know when companies were ringing the BS bell.  But now, companies and bloggers will have to prove their statements unless they can show that there was objective coverage available to the market.  If they can't and the product doesn't work as stated, the customer can sue.

Can you imagine what this is going to do to news releases?