All you need are press releases on the internet. Yeah, right.

Lot's of people like to say they can get all the information they need from press releases on the internet. So here's an interesting vignette that happened today (and has happened many times in the past couple of years:
I get an email from a design team manager asking for information about a particular product that no longer is available for a company that no longer exists. It was a former client, by the way.
The guy offered how he found the information. He used a search engine using terms describing his issue and the type of tool he was using. The news release popped up in the first seven results, so he figured it was a good choice. The release was well-written enough (thank you) to beat out tools from currently existing companies that did not know how to use search engine optimization.
Oh, yeah. And the release was 3 years old.