Great article on why social media might be bad for you

This article in Mashable give dynamite reasons for NOT doing social media.  If you don't have time to read the whole article, let me sum up. 

If your customers already hate you...

If your product sucks...

If you want to see your investment in social media show a profit inside, say three months...

If you want to run the program on the cheap, and ...

If you prefer to have low-level people manage the social media program...

...then you probably want to avoid getting involved in social media.