Lost DAC Video: Robert Cravotta has a new "bag"

While at DAC last week I had a few interviews scheduled for the live Vpype broadcasts (sponsored by Vpype and Magma Design Automation) that never got off the ground due to bandwidth issues.  One of them was with Robert Cravotta, former embedded and microprocessor editor for EDN and now the chief analyst for Embedded Insights.  Luckily, I brought my Zi6 with me.



Robert and I have been talking off and on for the past couple of months since his layoff about the uses of social media and he's taken technical journalism to another level in his new endeavor.  He was in charge of EDN's very popular Microprocessor Directory... that has disappeared under the new ownership.  In Robert's head, however, was the seed of an idea that would make the directory more valuable to the engineering community but never had the opportunity to implement under Reed Business Media.  Embedded Insights is, in essence, the culmination of that idea.  But I'll let Robert explain...