"I love it when a plan comes together" John "Hannibal" Smith.
Late last year, I started advising Magma Design on the use of social media and it they have been approaching it deliberately and with purpose. They don't want to follow what everyone else does and they want to make sure it does them some good. My first piece of advice in social media strategy is "get a vision for what you really want to do." They are and I'm proud of their efforts so far.
Today, however, they did something REALLY good.
May 27, John Cooley's ESNUG published a review by a user on Magma's Quartz product that claimed the product missed some substantial errors in an SoC design. On June 2, the user wrote to John that found out he had been wrong in his results and that Quartz had not missed any errors nor had it produce false errors and he asked for a correction especially in light of the coming Design Automation Conference. He didn't want to damage Magma's reputation prior to the show.
However, no correction has appeared as yet. This can be understandable. John's a one-man show and maybe he hasn't read his email yet. Since ESNUG is still based on 20-year-old social tech it's hard to get in and make changes on the fly. But John also has preference for negative reviews and publishing good stuff (especially about Magma) can really make his skin crawl.
So Magma decided to show how it's done. And 7 a.m. this morning, the published this on their site.
This is a perfect example of the power of social media in dealing with negative conversation in the market.
Well done, Magma!