Finding real ROI measurement in Social Media

At 11:40 AM, PST, I'll be doing an episode of Around the Coffee Bar on my Facebook Vpype Channel in a live interview with James Colgan of Xuropa on measuring the ROI of social media in real dollars.  If you don't have Facebook  or miss the live interview it will be archived and I'll put a link here.  Thanks to Vpype and Magma Design for sponsoring this series.

This will actually be a conclusion to an interview I did with James at DAC 2010... that got rudely interrupted at the key moment when the conventions wonky internet connection took a dive.  If you've ever had a question about what a social media program can do for your company, check it out.