Osama bin Laden.
Just about fell out of my chair this morning when I read a story in the SF Chron about how Osama bin Laden in his later days was concerned that al Qaida had an image problem. Apparently their actions against the West, that include taking a lot of Muslim lives as collateral damage, has hampered their success. So what did he want to do?
Change the name of the organization.
Not research what his demographic wants to accomplish. Not question the viability fo the product. Not review methodology. Change the name.
Wow. He could have qualified as a high-tech marketing exec with that kind of thinking.