Cadence and Bruggeman: Saw that one coming

A few months ago I wrote that life was not all goodness and light in the Cadence marketing world, but that seemed to be a false prophesy with the presence of EDA 360 all over the Design Automation Conference in June.  Today it was announced in EE Times that Cadence marketing wunderkinde John Bruggeman had abruptly left the company, as the company reorganizes its marketing effort once again.


Kinda reminds me of what I was saying even earlier about what happens when engineers make marketing decisions.


So it seems that Cadence is moving away from the big vision to expand their markets and go back to "the Cadence that wants to keep building increasingly complex tools for a shrinking and unrewarding market," as EE Times editorial director Ron Wilson said.


Then again, maybe we are seeing preparation for the sale of Cadence.  Could be...?