This blog actually began in 1995 as the State of the Media Annual Report to our clients in 1995. In 2000 as media started to contract and editorial staffs were cut, it came out twice a year, than quarterly. Then we started this blog, Communications Basics to make distribution easier and to expand into discussions about how corporate communications was changing best practices.
In 2013 we are seeing a solidifying of the media industry around several disparate niches and have discovered how media will work for the foreseeable future. We are in the process of compiling our observations into a white paper on the State of the Media in the 21st Century. The focus is primarily on the electronics and embedded software industry that we have served for many years, but the concepts are applicable in multiple industries.
But instead of giving it away as we have in the past we are asking for something in return. We want to talk to the people who are in a position to make the changes needed to succeed. If you are that kind of person, fill out the form on this page and, after we evaluate what you say about yourself, we’ll send it to you at no charge, with the understanding that we may be contacting you about doing business together.
If you don’t want to go through the evaluation, or if you don’t qualify we offer two options: Either pay a fee for the report, or give us the contact information of someone in your organization who does qualify. We will send it to them and they can share it with you. Sound fair?
You can sign up at our website or fill out the form right here.