UBM Tech just named Patrick MannionVice President/Brand Director Electronics Group reporting to Scott Mozarsky, President, Media and Partner Solutions.
Mannion has risen rapidly in the ranks at UBM Tech after returning from a brief stint as Director of Content for Hearst Electronics Group. He's been leading the charge at EDN.com since the acquisition of the title from Canon/Reed a few years ago. He's fully engaged in the UBM Tech philosophy switch announced at the start of the year and he's a posterboy for the position that the company's philosophy is lacking in journalistic integrity. I've not known many journalists who understand the ethics of the profession better.
Mannion will oversee the electronics communities including EETimes.com, EDN.com, Embedded.com and, I assume EBNonline.com (although that wasn't specifically mentioned in the announcement, which gives me cause to wonder how long the title will last).
He will also be directing the Community Activation Platform (CAP) and Community in a Box (CiaB) programs created by UBM DeusM, the integrated marketing services arm of UBM, and UBM Tech events DESIGN West and DesignCon.
The press release quoted him as saying that his job is to focus on collaboration and trust, delivering "the right information at the right time to help them get from ideation to production." That doesn't sound like him but I get the idea. "At the same time," it goes on, "our business partners trust us to provide marketing solutions without compromising editorial integrity. Lastly, a brand director has to create a credible environment that ensures community contributors are providing relevant information and insight."
I've said before that I'm not taking sides on UBM Tech's decision. I will say, however, putting Mannion at the center is a good way to make sure it works. Hope they don't burn him out him in the process.