Facebook recently announced it would be "punishing" users with bad content by driving it out of friends and followers news feeds. Reports are coming in that most marketers have no idea if their content is actually effective. More experts are saying there is an extreme disconnect between "best practice" SEO and good content.
And it goes beyond marketing. Lots of journalists have a hard time distinguishing what is good content (in other words, stuff that people will read and watch) and what they actually produce. A couple of weeks ago the president of a large media company told me in frustation that his advertisers what to tell one story and his journalists want to tell another. But the readers are asking for something altogether different and he can't get his team or sponsors to understand that.
Joe Basques and I just finished a Hangout where we take a look at the problem. Questions and comments welcome.