As a follow up to the audio chat with Joe Pulizzi, my partner-in-crime, Joe Basques and I did a price Hangout on Air about the state of social media marketing. We’ve found that the new paradigm of communication is not as widespread as reported. Those that hope for a return to the “good old days” of mass media are going to be disappointed, however, because that stuff isn’t working either.
It comes down to one thing: The content being distributed, either through social channels or traditional channels, is really, really bad. Some people are starting to realize it, but they are few in number, possibly fewer than those who have figured it out.
Listen to our conversations, then send us questions or comments. Let’s figure this out together.