The Trouble with Tradeshows

At the #51DAC in San Francisco this week, I was approached by three separate companies in the Exhibition Hall at Moscone South who wanted me to do a story on them.  I looked the representtive in the eye and say, "OK, Why?"  That I didn't ask "What do you do?" or "What is your product?" completely flummoxed them.  All I was asking was their reason for existence.  They had no idea.


We've been talking about how the events are getting worse every year and we think our experience this year identified the problem.  We will be talking about it at a special Hangout tomorrow at 9:30 Pacific.  Here's the link, and the Youtube page.


Come with questions and comments.