Case study in development of a rapidly deployed training program

A few months ago I boasted about a program Footwasher Media directed and provided a few links, but hadn't really provided much detail.  The partner companies involved in the project decided I was far too humble and actually financed the development of content and promotion.  This link will take you to a full-sized video interview of one of the team members, Josh Herndon, talking about the genesis of the Cultivate the Call Initiative.  There is a link in the video to download the PDF of the complete case study.