The input on my concern about Linkedin’s future has created a massive response in the past week. More than 30 comments in my Linkedin post and a couple hundred direct messages and emails. All of the input is consistent.
While comments range from power users who say the will continue to be power users, to those that say they are leaving Linkedin altogether, but the consistently say that the level of SPAM is increasing, which makes the platform more difficult to use. So today I’d like to talk about techniques to eliminate the SPAM and make Linkedin useful for you.
If you walk into a business event with a thousand people and you stand in a corner the entire night not engaging with anyone, the event is useless to you. Same with social media platforms. You only get the value back that you put into the participation.
Step one, when you join Linkedin, do not automatically add everyone from your contact lists until you’ve taken time to go through those lists and weed out useless contacts. If you don’t feel you have time to do that, don’t make those connections. Several respondent in the discussion said that when they joined they started getting all these requests to connect from people they said they didn’t know. But I had one of them check one of their contact lists (in this case, Yahoo) and he discovered all the names of the people asking for connections. He had no idea those names were in his list.
For the record, I did not add my lists to Linkedin until about 5 years after I joined and had gone through hours of cleaning up those lists.
Step two, actually look at the profile of the person asking to connect. Do you actually know them? Do you want to have them in this particular virtual community? If the answer is no, then you don’t have to accept it. But before you say know, check out their profile by clicking on their name in the request. This might be someone you want to connect to or it might be a fake profile. Here’s how you know:
Linkedin has a standard request and whenever I connect with someone I try to change it and make it personal to let them know why I want to connect. This doesn’t work when I use the app, because it doesn’t give me that option, but from the desktop I always state my case. If someone doesn’t make that effort that’s strike one. So next I go to their profile and if they don’t have a picture that’s strike two, if they do have a picture and it looks too slick (which happens more often when I see a picture of a young, pretty girl, I do a Google image search to see if they are that person. Many times, they have stolen the image from someone and in most cases, that’s where I stop altogether and delete the request. If they pass those two tests I look at who they work for, where they went to school, what their experience is and if it would be advantageous to both of us to connect. Fake profiles usually list the workplace generically (“a direct marketing firm”) and their title is just as generic. If they are not interesting or are just too generic it’s strike three. They are out.
That is not a foolproof system, however. I recently was approached by someone who claimed to be interested in investing in a client. I went through the basic vetting process and everything clicked. We began a conversation on Linkedin and certain forms were filled out. However, my intuition started tingling and I decided to check it out a bit further. The photo was right, the job description was right… but his email address was off. It was exactly the same as the legitimate company, but he added a dash between words to go to a fake site.
So that’s step three: Don’t be gullible. Take the time to look into the people who you are getting involved with. It really doesn’t take more than a few seconds.
Linkedin and all the other platforms are not magical. They don’t operate without personal effort any more than a ream of paper can produce a great novel until you pick up a pencil and start writing. If you follow those three steps, you will dramatically see a reduction in your SPAM almost immediately.
The next and last installment will be how to get more legitimate contacts through a content strategy.