Doochoo looking to make the web more democratic

Doochoo, an Italian social media company now located in San Francisco, has set it's sites to be the "semantic wikipedia" of opinion on the web. It recently launched Pick1.com on it's platform for the purpose of helping people do everything from choose a restaurant for a group of people to discussing political decisions.  Doochoo's opinion collector provides real-time tangible poll results through the Internet; a dynamic tool for knowing what people think about things that may change the world, change your next decision, or simply entertain you… while, at the same time, providing valuable data to advertisers and brands.  This interview is sponsored by Silicon Valley Link