SAS

Big Data: Privacy vs. Benefits

By Joe BasquesManaging Editor

A recent report by IBM said 2.5 exabytes of data were created every day through 2012. This is almost nothing compared to what we will collect in 3 to 5 years as the Internet of Things moves into reality and everything from milk jugs to the clothes we wear will contain sensors actively collecting data.

Two of the biggest challenges businesses face today are where to begin when developing their Strategic Big Data Plan, and how to lessen the “creepy factor” so customers willingly consent to contributing their data. Gartner predicts that one-third of Fortune 100 companies will experience an information management crisis by 2017, due to the fact that many U.S. companies don't have a clear data strategy.

As part of our ongoing series looking at the latest in Big Data, we sat down with Ann Buff, Business Solutions Manager and Thought Leader for SAS at Enterprise Data World in Austin Texas to discuss Big Data Strategy and how companies overcome the “creepy factor” to provide a high-value proposition to their customers.