Modern communications techniques and technologies are not just changing the jobs of people in marketing and journalism, they flowing into the realm of IT. And they are causing a significant amount of confusion in the process. The initial results of a survey being conducted at the University of North Texas is finding that many companies are changing the strategic priorities for IT managers to produce results in social media and online marketing, but are not adapting those priorities to their daily, tactical priorities. As a result, to two sets of priorities are often at odds with each other.
In this interview sponsored by Vpype, Magma Design Automation and Operational Transparency, we look at a new management tool, OpDots, that manages information in an organization for instant visual analysis and facilitate action. The tool works not just for marketing, sales, operations, manufacturing, and social media measurement, but can consolidate and coordinate all those disciplines centrally. Click here for the video.