And email from SCDSource this week reinforced what we've been saying for sometime: funding media through advertising and subscription doesn't work.
SCDSource launched at the same time as we started pushing New Tech Press last year. They got significant venture investment from the industry with the promise that they could become profitable through traditional means, in spite of overwhelming evidence that the industry would just not support the effort. The email indicated that after one year, they will have to curtail the blanket coverage they attempted over the past year.
We've stuck by our guns focusing on a sponsorship model and the marketing acceptance is still going very slowly but we're growing. And we are finding a lot of people who are starting to agree.
I really hoped for all our sakes that we were wrong and that the good old days would be coming back. They aren't going to. Stop waiting.